EWE: Amundsen concept (2019)

We began by gathering different references in the form of mood boards (see here and here), which served as a foundation for our ideas and concepts. We presented various styles to EWE and proceeded to sketch initial ideas for the enhanced app.

Our goal was to create a visually-oriented style that allowed users to quickly understand their energy usage in real time. We had the freedom to redesign the visual style without being constrained by existing style guides or design systems.

Beginning the design process on paper encouraged creative thinking, and the simplicity of sketches facilitated productive discussions between EWE and the design team in the early stages of the project

After discussing with EWE, we transitioned to developing our ideas digitally and presented a wide range of styles for the app's home screen:

Following some deliberation and persuasion, EWE opted to proceed with a more abstract visual direction, which stemmed from the generative design approaches we investigated in the earlier stages of our research.

It was then necessary for the design team to define a practical functionality of what was quickly dubbed as "Home Pulse" feature.

Our concept, was that this pulse could intuitively represent the user's home state with color highlights for urgent tasks and movement reflecting the energy situation. The concept app was subsequently named "Amundsen" per the client's request.

The app focuses on presenting tasks instead of numbers and graphs, making it easy for users to take action with a simple tap. The most important tasks are prominently displayed at the top, while all devices and topics are listed below.

We collaborated with our client to define and visualise use cases for the roadshow presentation. These use cases not only highlighted the app's capabilities and business significance but also provided insights for further product development. Included below are some visualised animations from the use cases.

The concept app design and use cases were extremely well received by partners at EWE and were subsequently presented to potential investors in a roadshow shortly after.

Additional funding was secured, and this work became the catalyst for another project for EWE that was also won by SinnerSchrader aimed at making this vision a reality.
"The progressive design concept and compelling business scenarios sparked investors’ imaginations about the potential of leveraging a relatively new technology and using the power of design to turn it into a outstanding experience for customers."

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